This idea first came to me as I was camping during the recent Great American Eclipse in Asheville, NC. Like any wood-obsessed designer, I whittled spoons whenever I had downtime during my trip. I realized none of the round spoons I made efficiently scooped peanut butter from the container, and left a lot behind. I thought: “what if there was a cross between a spoon and a spatula to scoop every last bit out of the container?”
Once I had a finished design, I contacted manufactures and attorneys to get a clear path to market and protect my IP for the launch on Kickstarter. The Kickstarter funding was successful raising $17,000 in 30 days with features on Mental Floss, Cool Material, Better Living through Design, Core 77, Tools and Toys, My Recipes and Real Simple.
Currently we have sold over 50,000 spoons to date, secured a trademark and have two great retail partners in The Grommet and Uncommon Goods. Recently we ran a Co-branded spoon giveaway with JIF® x PBSpoon in Canada. Spoons are available for purchase over at the PBspoon website.